The North Bay FIG Guiding Principles expresses the common values of this organization and guides our community in the decisions we make. We pledge to actively nurture a culture of shared ideas, collaboration and mentorship within the North Bay FIG community.  As a FIG member, you pledge to uphold this set of Principles, acknowledging your responsibility to our planet, industry, and fellow FIG members.

Our Purpose

Our purpose is to bring companies together to foster a thriving specialty food and natural products community in the North Bay.  Our community includes all those engaged within the ecosystem of food, natural products and values-driven businesses who, together, contribute to our mutual success.   We build upon our foundation of entrepreneurial spirit and drive, responsibility towards our natural resources, and love of good food that has always been at the heart of the North Bay.  

Our Guiding Principles

Be mindful of our Purpose, which is to nurture conscious growth, leadership and innovation in the North Bay region of Northern California specialty foods and natural products community.   FIG helps our members to create a healthier, more conscious world that prioritizes the products and practices represented by the specialty foods and natural products community;

Cooperate in every reasonable and proper way with other FIG members, working together to advance the specialty foods and natural products industry;

Be inclusive, fair and respectful to employers, employees, associates, competitors, customers, and in all business or professional relationships;

Show dignity, respect, and kindness to all event attendees. North Bay FIG has the right to ask a violator of our Guiding Principles to leave our events and may cancel his/her membership and/or sponsorship;

Value connection and provide a platform for education, dialogue and generous sharing to help the specialty foods and natural products community grow with integrity and higher purpose;

Embrace the entrepreneurial spirit and honor the excellence in business that will accelerate growth of the specialty food and natural products community;

Nurture a culture of shared ideas, collaboration and mentorship within the North Bay FIG community.


Founding members



Alexander Valley Gourmet (Sonoma Brinery)

Alvarado Street Bakery

Amy's Kitchen

Aspect Consumer Partners

Bank of America Merrill Lynch

Bank of Marin

Be Great LLC

Beneficial State Bank


BPM (Burr, Pilger, and Mayer)

Carle Mackie Power & Ross, LLP

City of Petaluma

Clover Sonoma


Comet Corn

Cookie... Take a Bite!

Costeaux French Bakery

Cowgirl Creamery/Tomales Bay Foods

Dickenson, Peatman & Fogarty

Elaina Marie Leadership Consulting




George Petersen Insurance

Go Local 

Gourmet Mushrooms

Guayaki SRP Inc


Inked Organics

Ketos, INC.

La Tortilla Factory


Mechanics Bank

Miyokos Kitchen

Morton & Bassett Spices

Moss Adams

New Barn Almond Milk 

North Coast Organic (Manzana Products)



North Coast SCORE

Pamela's Products

The Personnel Perspective

Petaluma Coffee Company

Pisenti & Brinker

Point Reyes Farmstead Cheese Co.

Raw Essentials

Redwood Hill Farm & Creamery


Revel Brand Design

Revive Kombucha

Sally Tomatoes

Shirlaws USA

Star Staffing

Straus Family Creamery

Traditional Medicinals

Wherefour Inc.


Why join FIG?

By addressing the issues of today and anticipating the challenges of tomorrow, we’ll continue to build and maintain a flourishing food and natural product companies within the North Bay.

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