8:30 AM08:30

FIG Marketing Working Group (Note New Date)

Influencer Marketing That Works: Strategies for Any Budget

Food and beverage brands are increasingly investing in influencer marketing as a way to reach new consumers, but does it work? Come listen, learn, and discuss various influencer marketing approaches to suit budgets of all sizes and marketing objectives of all types, and then decide for yourself what winning looks like for your brand.

 This will not be a hypothetical exercise; we’ll cover case studies from Traditional Medicinals and other brands. Bring your questions on how to elevate your influencer program and we’ll tackle them live.

 This presentation will cover:

·  To pay or not to pay – Paid influencer vs unpaid influencer strategies

·  Choosing wisely – How to select and vet influencer partners

·  Keeping it real – Co-creating authentic content that engages consumers

·  Is this working? What KPIs to measure and why

·  Is this legal? Basic tips on how not to anger the FTC

·  Why are we doing this again? Tailoring your influencer program to your business needs

·  and miscellaneous other tips that come up along the way

 Speaker: John Churchman, Brand Manager, Traditional Medicinals

With an undergraduate degree in Jazz Saxophone and an MBA in marketing, John thrives in the space where art meets science. After drinking the natural and organic industry kool-aid in 2010, he committed himself to helping mission-driven brands scale their positive impact for people and planet, working with companies such as Mr. Dewie’s Cashew Creamery and Fair Trade USA. At Traditional Medicinals, John has been a steward of the brand for more than six years, championing growth within the bagged tea portfolio for both the US and Canada. Among other things, he started TM’s influencer marketing program in 2014 and has led and evolved it each year since then to achieve the immediate business needs.






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8:30 AM08:30

BIG FIG Breakfast hosted by the FIG HR Group: What you need to know in 2020

Join us as we have FIG sponsor CMTC share their expertise in planning actions for 2020 that will address some of the most challenging topics in management today.


•        FMLA Compliance

•        FLSA:  Exempt vs. Non-Exempt Classifications

•        Wage Theft

•        #MeToo and #TimesUp

•        Bullying in the Workplace

•        Retaliation

Breakfast provided courtesy of CMTC.

Please rsvp to carolyn@northbayfig.org

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9:00 AM09:00

CTE Food and Beverage Manufacturing Summit

The 3rd Annual Food & Beverage Manufacturing Career Summit is designed to help students explore the vast career opportunities available in the agriculture, food and beverage manufacturing industries. Students will be introduced to careers in AGRICULTURE, MACHINING, ENGINEERING, SALES & MARKETING, MANUFACTURING, CULINARY ARTS, WINEMAKING, FOOD SCIENCE AND SO MUCH MORE!

Over 150 students meet with representatives from over 20 local food and beverage manufacturers to explore the wide array of career paths available in their industry. Plus, speak to counselors from the Santa Rosa Junior College and Sonoma State University to learn about the educational pathways that will help you enter these high-paying careers.


Saralee and Richard’s Barn at the Sonoma County Fairgrounds

For more information about participating or sponsorship:

Brandon Jewell

Director of Industry Engagement

Career Technical Education (CTE) Foundation

Aligning education & industry to strengthen economic development and student achievement.

1030 Apollo Way. Santa Rosa, CA 95407

O: 707.755.5723  |  C: 707.849.7741


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9:00 AM09:00

QA Working Group: Sustainability

Location: Traditional Medicinals, Ross Road, Sebastopol

Previously posted for 8:30am but tour and short presentation will start at 9am. If you come early, there will be hot tea and networking.

Tour will be led by Ben Couch of Traditional Medicinals. Ben has helped build global supply chain engagement with Traditional Medicinals since 2010. With an MBA in Sustainable Supply Chain Management, Ben started in procurement and now leads the sustainability department at TM, managing strategy for standards, reporting, risk assessment, and operational sustainability including Zero Waste. Ben’s other experience includes cleantech water treatment, nonprofit community and education programs, and social enterprise development.

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8:30 AM08:30

HR Working Group meeting "Legal Update"

At the next FIG HR working group meeting, we will hear about employment law updates from Dawn Ross of Carle Mackie Power & Ross, and I hope you can join us! If you are not in HR but want to learn about this topic, please feel free to come, or to share with others in your organization who might want to attend. Dawn Ross leads CMPR’s employment group and commercial litigation team, and serves as Managing Partner. Ms. Ross has represented employers successfully in state and federal litigation and administrative proceedings. Ms. Ross serves as counsel to some of the leading wineries, along with many other clients in the public and private sector. She assists clients in preparing employee handbooks, employment agreements, counseling on layoffs and terminations, and conducts workplace HR investigations. Ms. Ross also acts as trial counsel in intellectual property and commercial litigation matters such as breach of contract, real estate transfers, fraud, trade secret, trademark violations and construction defects. Ms. Ross works hard to control litigation costs without compromising the case. Ms. Ross has a reputation as an aggressive, detail oriented advocate, who has great success at trial. Ms. Ross was an associate at Bronson, Bronson & McKinnon and a partner at Marron, Reid & Sheehy prior to founding Carle, Mackie, Power & Ross LLP in 1998.


CMPR 100 B Street Suite 400, Santa Rosa

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5:00 PM17:00

North Bay FIG Annual Pioneer Awards

The North Bay Food Industry Group (FIG) announced October 8 the 2018 honorees for their annual Pioneer Awards.  The Pioneer award recognizes the foundational contributions of an individual to the North Bay specialty food, beverage and natural products industry while the Next Generation award recognizes up and coming entrepreneurs.

Jennifer Bice of Redwood Hill Farm and Creamery will be honored as Industry Pioneer and Miyoko Schinner of Miyoko’s Kitchen will be honored as the Next Generation Industry Pioneer.

Join us as we honor those individuals who are making the North Bay area the best place to grow a specialty food business. 

Our invited guest speaker this year is Blair Kellison, CEO of Traditional Medicinals.  

FIG members will be showcasing their innovative products during the networking hour.

Register today at


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4:30 PM16:30


  • SOMO Events Center Redwood Grove (map)
  • Google Calendar ICS

What is FIG Fest?  All of our members - FIG and Associate members - gather to share their  products and services.  Each member who wants to do so can have a display table at no extra charge.  FIG will have a band, some local brews and wines, and of course food.  It's a time to celebrate the end of summer and the beginning of fall but most of all, to party with your fellow FIGers and friends.


Register to have a display table by writing to carolyn@northbayfig.org

Register to attend at https://northbayfigfest2018.eventbrite.com

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8:00 AM08:00

Thinking About the Unthinkable (POSTPONED)

A special presentation about covering business losses in a disaster.

George Petersen Insurance located at  175 W College Ave, Santa Rosa, CA  

How would your losses be covered if your plant was down for unscheduled time?  What if the power went out and you lost your refrigeration?  Would you be covered for loss of income during a disaster like last year's firestorm?  Many business owners obtain commercial insurance but don't really think through what that means to your company.  Being prepared for disaster is difficult, yet you may be surprised what resources are available to you.

Find out the answers to these questions and more in a breakfast presentation with Jeff Okrepkie and Greg Vermeulen from George Petersen Insurance on September 13, 2018 from 8:00 am  - 9:30 a.m.  This interactive presentation offers you an opportunity to have a conversation with your peers and these experts about this important topic.

Presented by the HR Working Group and open to all FIG and FIG Associate Members


RSVP to carolyn@northbayfig.org

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8:00 AM08:00

Marketing Working Group

Traditional Medicinals, 1400 Valley House Parkway, Rohnert Park

Please join us for an intimate and interactive round-table discussion with two of our marketing leaders in the North Bay: Vicki Isip, Chief Marketing Officer at Traditional Medicinal and Mike Scheu, VP of Marketing & Sales at Straus Family Creamery.

Must RSVP to carolyn@northbayfig.org to attend - space is limited!

This Working Group on 8/22 is open only to food and natural products companies.  Associate Members will be welcomed at future meetings.

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